BRAND RELAUNCH
HELZBERG DIAMONDS
CLIENT
Helzberg Diamonds
PROJECT
Relaunch of the Helzberg Diamonds brand
celebrating their 100th Anniversary
CHALLENGE
Helzberg Diamonds wanted to relaunch its brand in celebration of its 100th Anniversary. The challenge was how to re-launch an already recognizable brand with renewed interest to boost sales for the 100th Anniversary year.
STRATEGY
By making connections with those you love and celebrating the connection that your customers have to your brand; we were able to execute a campaign with lifestyle imagery and powerful copy. The messaging and creative strategy revolved around the Helzberg brand celebrating all the relationships they’ve grown with their customers. Whether a parent, sibling, child, friend, or partner, Helzberg Diamonds just “click” with everyone.
RESULTS
The rebrand brought life and excitement to the 100-year Anniversary of Helzberg Diamonds. After pitching the campaign to the client, they were impressed and made the campaign bigger than anticipated by also including our recommended online social media and email campaign, “The quick clicks project” and retail assets.
CHECK OUT MORE WORK
