PRODUCT LAUNCH
WORKHORSE CUSTOM CHASSIS
CLIENT
Workhorse Custom Chassis
PROJECT
Universal Floorplan/Fuel Option product launch
CHALLENGE
Workhorse asked us to help launch their newest RV chassis, a chassis with a Universal Floorplan Option and Universal Fuel Option. They wanted an out-of-the-box integrated campaign and we went out of this world on how we delivered.
STRATEGY
We started with naming the product the Workhorse UFO and this led to creating a fully integrated campaign including a new website and viral guerilla campaign in three phases. We even included aliens and UFO agents who made appearances at RV shows and helped create a storyline around the “landing” of the new, UFO product.
RESULTS
The multi-channel campaign seeped in storytelling created a ton of buzz, interest, and trial from the RV community.
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