CREATIVE SOLUTIONS
STORAGE PRODUCTS GROUP
CLIENT
SPG (Storage Products Group)
PROJECT
Rebrand extension into trade shows
CHALLENGE
In conjunction with a large re-brand initiative, SPG wanted to renew excitement for the brand by creating a unique booth for the annual NAFEM Conference. The challenge was to take an existing 20’ x 20’ booth structure and re-purpose it for a 30-foot x 70-foot booth space on a tight budget of 100k and on an 8-week deadline.
Original booth structure
STRATEGY
We had just helped SPG rebrand and needed to make a statement that they were big players in the storage products industry by creating something to "wow" at the show. We conceived, created, and produced an interactive booth experience that emulated a real restaurant front-to-back, complete with props, working doors, flooring, lighting, and a neon sign. By creating an experiential space, consumers were able to immerse themselves and test out products in real-time.
New booth structure
RESULTS
The booth was a “must-see” at the show and put SPG on the radar of potential clients, customers and competitors. The booth has been re-used again.
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